Been There, Done That
Everything I've rolled up my sleeves and actually done while optimizing budgets that ranged from as low as USD 10K - 900K
Brand strategy
Establishing a tone of voice, brand guidelines & visual identity frameworks.
AI-assisted marketing
Finding my way around tools like ChatGPT, Claude, and Napkin to work smarter, move faster, and stay curious about what's next
Website strategy
Handling internal and external communications, including leadership messaging, ESG communication, and corporate announcements.
Performance marketing & paid media planning
Getting a lot of traffic is great. But you know what’s even better? When they convert.
Social media & community
Managing social channels day-to-day—growing followers, and increasing engagement.
SEO strategy & integration
Optimizing web pages and sites so they show up on the top of Google every single time.
Content and storytelling
Planning and managing content (social, video, written) that explains the brand clearly and keeps audiences engaged across all touchpoint
CRM & lifecycle marketing
Anyone can send emails. What makes the difference is sending the right ones—relevant, timely, and compelling enough to turn interest into action.
Influencer marketing & ambassador programmes
Finding the right fit—not just in numbers, but in credibility and alignment, building relationships, and managing meaningful collaborations end-to-end.
Corporate, ESG & Stakeholder Communications
Handling internal and external communications, including leadership messaging, ESG communication, and corporate announcements.
All of that? It's yours to borrow.
For Women-Led Small Businesses
Yes, This One's Personal! 💚
If you're a woman running your own business and you've ever thought "I know this is good, I just don't know how to make people see it" — that's exactly where I come in.I know what it feels like to carry big ambitions alongside everything else life asks of you. And I know how much changes when someone who genuinely gets it sits across from you and says: here's how we do this.That's what I offer. Strategic clarity, honest guidance, and a thinking partner who understands both the marketing and the human behind the business.
This could look like helping you build a LinkedIn presence that actually reflects your expertise. It could be shaping the story your brand tells and making sure it's consistent everywhere people find you. It could be sitting with you and working out which marketing moves to prioritise when you have limited time and budget. Whatever it is, we start with where you are and build from there.
Ready When You Are 💬
Full-time, part-time, or project-based — the format is flexible, the quality isn't. I work with organisations who need senior marketing leadership and with brands who need strategic support without the overhead of a full-time hire.
If you're building something and need someone who's already been through the hard parts, let's talk.
What happens after I contact you?
You’ll get a response in 2-3 business days. I’ll usually come back with a few questions to better understand your project—expect a few “whys” along the way. Once I have enough clarity, we’ll set up a discovery call to go through everything in detail and see how I can best support you.
Which parts of marketing do you do?
You can read more about it on my services page, but I mostly focus on marketing strategy, content marketing + website strategy, and email campaigns.
Are you open for a longer contract?
Definitely. I love one-off projects, but I’m all for building meaningful partnerships, so I’m open for retainer contracts.
How much do you charge?
Honestly, it depends and that's not me dodging the question.
Every project is different, every business is at a different stage, and I never believe in a one-size-fits-all number. What I do believe in is fairness, and making sure the value you get always feels worth it. If budget is a concern, tell me upfront — that's not a dealbreaker, it's just part of the conversation. I'd rather find a way to help in a smaller, meaningful way than not be involved at all. For me, this work is as much about growth and learning as it is about the fee. Figuring out creative ways to still show up for someone even when resources are tight. So let's talk first, and we'll find something that works for both of us.